What is Fertu?

Overview of the Fertu Platform

What is Fertu?

Fertu is a HIPAA-compliant patient communication platform designed to help healthcare organizations effectively engage their patient populations through automated, personalized, and multichannel outreach.

 

The Fertu platform enables you to centralize and manage all aspects of patient communications seamlessly. By allowing you to coordinate communications on channels such as email, SMS messaging, phone calls, and direct mail, Fertu makes it easy to deliver targeted messages tailored specifically to your patient populations.

 

With Fertu, you can quickly set up outreach campaigns using customizable templates and precise patient segmentation. Additionally, the platform provides detailed analytics, enabling you to measure and optimize campaign performance across key metrics, including deliverability, engagement rates, conversion events, and overall campaign costs.

Common use cases include:

  • Patient activation campaigns for value-based care providers.
  • Engagement campaigns targeting members who haven't completed enrollment or registration processes.
  • Rapid onboarding and communication with newly referred patients.

Last updated on February 9, 2025