Release Notes - October 2025

Intro

🚀 Major Features

• Advanced SFTP Configuration: Added support for custom connection ports and password-based authentication for SFTP data extraction. This provides greater flexibility when integrating with legacy or highly secured systems.

• Phone-Specific Messaging Logic: Introduced logic allowing text messages to be sent based on distinct phone configurations. This enables precise routing and personalized sender behavior.

• Dynamic MMS Media URLs: Users can now supply dynamic images for MMS messages using a merge variable. This enables highly personalized, data-driven image messaging at scale.

🌍 Regional Enhancements

• Address Deliverability Enhancements: Improved address resolution algorithms to increase delivery success rates for physical mail.

🔒 Safety and Validation

• File Fingerprinting: The platform now compares the checksum hashes of recently uploaded files to detect duplicate submissions. This prevents the system from redundantly processing unchanged data.

• Advanced Data Shift Validators: Added new validators for categorical value shifts and column-level replacements. These safeguards automatically catch missing or silently altered data fields before they affect your campaigns.

• Accurate Failure States: Improved error handling so that data transformations correctly report a failure status if an exception occurs, giving users immediate visibility into pipeline issues.

🛠️ Internal Updates

• Webhook Scaling: Integrated the execution pusher directly into webhook workflows and updated timeout configurations, improving the speed and reliability of event-driven messages.