Release Notes - July 2025

Intro

We're excited to announce several new features and improvements in the latestย July 2025ย release of the Fertu platform:

๐Ÿš€ Major Features

  • Salesforce Leads Support: Added native support for leads-based campaigns pulled from Salesforce. This expands your ability to market to prospects beyond standard contact lists.
  • Automated Fax Creation: Introduced an automated system for creating and sending faxes. This broadens your communication channels by integrating fax directly into your workflows.
  • Campaign Timeline View: Launched the first version of the Campaign Timeline. This allows users to easily track the history and progression of individual campaign members.
  • Inbound SMS Email Alerts: Added automated email notifications for incoming SMS messages. This ensures your team never misses important responses from recipients.
  • System Templates: Added support for pre-configured system templates. This helps users quickly launch campaigns using standardized, proven formats.
  • Array Support in Custom Fields: Enabled support for array data types within additional contact fields. This provides users with more flexibility when managing complex contact data.
  • Email Template Premailer: Integrated premailer support for email templates. This ensures that custom email styling renders perfectly across all major email clients.

๐Ÿ”’ Safety and Validation

  • Enhanced XSS Protection: Strengthened cross-site scripting (XSS) validation patterns. This secures the platform by proactively filtering malicious text input.
  • Variant Validation Improvements: Refactored and strengthened the validation logic for campaign variants. This helps users avoid configuration errors before campaigns are launched.

๐Ÿ› ๏ธ Internal Updates

  • Campaign Duplication Improvements: Refactored the duplication process for campaigns and templates. This provides a smoother, more reliable experience when cloning existing resources.
  • Cohort Re-entry Logic: Integrated logic to manage re-entries into fixed cohorts. This ensures reliable tracking of members moving through repeated campaign flows.
  • Execution Optimization: Optimized database queries for the execution pusher. This significantly improves the speed and scale at which messages are sent.
  • Automated Testing Deployments: Overhauled the end-to-end testing deployment pipeline. This ensures a faster and more reliable release process for future updates.

Last updated on May 13, 2025